Strategic executive advisory · Fortune 500 to founder-led

For the decisions, communication and negotiations that define careers and organisations

For senior operators, directors and those navigating business model change, AI disruption, restructuring and high-stakes transitions

Every conversation is contextualized, not advice delivered from a distance

Companies Hala has worked inside and with BetterUp, one of the world’s best recognized executive advisory and transformation brands

BetterUp logo
BetterUp logo

Fortune 500 · scale-ups · foundations


Kellogg-Schulich Executive MBA Logo
Kellogg-Schulich Executive MBA Logo

Four Seasons Hotels and Resorts Logo
Four Seasons Hotels and Resorts Logo

Hyatt Hotels Corporation Logo
Hyatt Hotels Corporation Logo

Nala Care Logo
Nala Care Logo

Hala Beisha

Managing Director, Resilience Factor


Trusted by leaders at Fortune 500 firms, entrepreneurs and business owners — from Toronto and New York to London, Singapore and San Francisco.

Transform uncertainty into advantage

10+

Years straetegic advsiory

10,000+

Conversations

3

Integrated framings

Day in and day out senior operators, founders and executives are asked to deliver on innovation - a revamped playbook to commercialize, a workflow that reaches net new accounts, a structure that can lead global teams - all while dealing with restructuring, constrained resources and AI.

The ways of working are changing. That is the work Resilience Factor focuses on: partnering with leaders in product, finance, design, R&D, sales, legal, marketing, engineering and production - the people whose decisions directly impact customers and outcomes.

Contextualised. Actionable. Verifiable

01

Delivering on transformation

Leading teams post M&A or PE acquisition

Building strategic AI integrations

Stabilising operations through restructuring

Jumpstarting stalled growth



02

Leadership for high performance

Delivering with global teams through shifting mandates

Onboarding to high-visibility roles

Building strategic foresight


03

Strategic communication

Influencing with political intelligence

Managing investor pitch and board dynamics

Negotiating deals with adaptive structuring

Case studies

Delivering on actionable insights

Drawn from client engagements that point to current emerging patterns

  • Close-up of smooth, beige-colored, curved ceramic or plastic surface with soft shadows and flowing shapes.

    Closing sales deals at higher velocity

    The Challenge

    Enterprise sales leaders carry deals that define the quarter and these are multi-year, multi-stakeholder agreements where strong product fit and a committed champion are necessary but no longer sufficient.

    In a market shaped by restructuring, constrained resources and Ai disruption, the path to a signed deal has become harder to

    Sales leaders need to deliver on committed deals, not just advance them.

    A senior account executive was carrying a seven figure, multi-year deal. All the technical groundwork has been laid out and objections answered. Two quarters later and the deal had moved in and out of forecast more than once. There was no obvious blocker and that was the problem.

    The Solution

    There was a need to dig deeper and ask more nuanced questions around who actually held the decision and what they were actually solving for.

    Resilience Factor works from a ‘leverage point’ most deal strategies ignore and that is the difference between who holds authority on the organizational chart and who carries the risk of the decision in practice. In this engagement, the named economic buyer was not the constraint. The blocker was an operations leaders, who had inherited a failed implementation and was unwilling to be accountable for a second one. That was the implicit motivation stalling the deal.

    A different way to view the deal

    The reframe was not focused on introducing a new incentive. This reframe included a focused conversation with the operations leader that included a phased approach that featured accountability checkpoints, structured so that proceeding became the lower risk option and continued delay became the exposure.

  • Abstract image featuring overlapping smooth, curved shapes in neutral beige and cream tones.

    Looking beyond AI resistance to work redesign

    The challenge

    Head of Design at an early stage tech firm was tasked to lead the efforts for increased adoption and successful commercialization. The company had managed to deliver workable prototypes over the years and needed do to build on its success to scale.

    therefore, the workflow need to evolve to become adaptive, cross functional and fast enough to keep up with a market and runway that were not waiting for consensus.

    Design, engineering and product were initially aligned around the same roadmap. In practice, the prototype to production gap was not closing but actually widening. The symptom is not unique to this to this team. The same pattern shows up across fast moving tech firms where process, culture and tooling are built for human-only handoffs, for teams working inside Al-accelerated systems.

    The mandate was to ship and the org chart implied someone owned that. Six months later, it was still not clear who owned what and product was not getting shipped on time. to the clients and that was the lost opportunity with substantive financial impact.

    The Solution

    What made the ‘leverage point’ visible was not a diagnostic form the outside. It was the Head of Design’s own hands-on time inside the organization’s agent tools She saw firsthand how much of the traditional design-engineering handoff was collapsing, that was the work that used to move sequentially, ownership, by ownership, now happening in parallel, sometimes inside the same tools. It became clear that existing reporting lines topped making sense. Design reporting into engineering had been a structure built for sequential work, The work itself was no longer sequential. It became clear that structural change was need to more accurately reflect the current work reality.

    A different way to view the mandate

    The Head of Design realized that agent tools had already collapsed the old boundary between and engineering and that she needed to play differently inside a structure that has not caught up yet. Once leadership saw the same collapse, move design to run parallel to engineering became the obvious next step.

  • Close-up of a white wall with three-dimensional geometric shapes and shadows.

    Operationalising innovation

    The Challenge

    How to compete in an industry with shifting margins, increased costs and greater competition, while retaining an growing the market base.

    The Solution

    Working with the Head of Innovation of regional architecture firm in the US to introduce new construction technologies.

    This process started out with the socializing of a new role that embedded the the innovation role within the construction team so that the focus shifted to the actual implementation of new technologies that included the use of lasers and prefabrication.

    Over time this directly led to on time or ahed of schedule delivery that translated to the expansion of current scope of projects and and the signing of new new projects.

How the work moves


1

Read the context

Same person, different room, different outcome. Locate the real dynamics before naming the move.


2

Challenge the assumption

Questions that name a dynamic you recognise but haven’t articulated. Direct, not softened.


3

Find the ‘leverage point’

Not about doing more. A focused read on the one thing that actually moves the dial.


4

Change that sticks

Actionable next steps that shift outcomes and hold after the engagement ends.

What clients say

Hala is so great at getting to the most salient points, and always brings the most relevant expertise and questions.
— VP, Global Compliance · technology · San Francisco
I worked with Hala while scaling Nala. Her pointed questions and practical advice consistently unlocked deeper insights.
— Co-founder & CEO, Nala Care · Vancouver