A smiling woman with shoulder-length brown hair, wearing a light pink button-up shirt, holding a book, standing against a dark background, labeled 'Resilience Factor'.

“Hala held senior leadership positions in the luxury hospitality industry to build brand equity and go-to-market strategies for Four Seasons Hotels & Resorts and Hyatt International in cities around the world for pre-opening and established properties.”

Hala holds an MBA with a specialization in business model iteration and demand generation, as well as a Master of Design in Foresight and Innovation.Her expertise includes AI integration, design thinking, and systems thinking.

With a decade of experience in sales, marketing, and branding, she collaborated closely with senior sales leaders at Four Seasons Hotels and Resorts and Hyatt International to enhance brand equity and increase market share. she is a PCC accredited by the ICF with 10,000 strategic advisory conversations.