About Hala

Hala typically works with professionals, founders and executives in fast paced, changing and complex workplaces that include consulting firms, law practices, global construction companies, manufacturing facilities, renewable energy firms, investment banks, tech firms, foundations and CPGS.

These directors, VPs of Innovation and Engineering, GMs, CPOs, CROs, CFOs, CTOs, CIOs, Heads of Legal, Chief Transformation Officers, Chief AI Officers and ‘super leads’ are typically negotiating high stakes conversations at every level and are expecting partnerships that deliver on just-in-time, net new and actionable insights each and every time.

City street intersection with historic red-brick building featuring a green tower, modern skyscrapers, traffic lights, and parked cars under a purple and orange sunset sky.

Hala ‘s experience includes building brand equity and go-to-market strategies for hospitality brands such as Four Seasons and Hyatt International and for both established and pre-opening properties in both emerging and North American markets.

She holds an MBA from the Schulich School of Business, and a Master of Design in Strategic Foresight and Innovation from the globally recognized OCAD University.