Strategic advisory · Fortune 500 to founder-led

For the decisions, communication and negotiations that define careers and organisations

For senior operators and founders navigating business model change, AI disruption, restructuring and high-stakes transitions.

Every conversation is contextualised to the situation you are actually in — not advice delivered from a distance.

Companies I’ve worked inside — through BetterUp and directly

Seven years advising Fortune 500 leaders through transitions and high-stakes conversations.

Brand equity and go-to-market for established and pre-opening properties.

Client engagement across emerging and North American markets.

Advising the founding team through scaling leadership and structure.

The Practice

Hala Beisha

Managing Director, Resilience Factor


Trusted by leaders at Fortune 500 firms, entrepreneurs and business owners — from Toronto and New York to London, Singapore and San Francisco.

Transform uncertainty into advantage.


17+

Years advising

10,000+

Strategic conversations

5

Industries served